WORDS WE LIVE BY
“Graphic design will save the world right after rock and roll does.” ~ David Carson
“Content precedes design. Design in the absence of content is not design, it’s decoration.” ~ Jeffrey Zeldman
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” ~ Milton Glaser
Creative director, writer, graphic designer, web design, film making, songwriter, recording artist, jewelry design.
Founded 11th Story after a gamut of advertising industry positions as producer, marketing coordinator, production manager and copywriter.
BA in Journalism
Marquette University, Milwaukee, WI
Accounts manager, sound and film production, musician, recording artist, training and workshops, social media.
Co-pilots 11th Story while navigating his position as educational technologist at Milwaukee Area Technical College School of Health. Previously part-time faculty in the Physical Therapy Assistant program.
Cinematographer, sound and film production, art direction, illustrator, fine artist, architectural and spatial design.
Digital brand consultation, domain registration, website design and development. Maintenance and hosting contracts available.
Concept, cinematography, sound production and editing, from basic web videos to full documentaries.
Broadcast quality custom music and music licenses covering the vast spectrum of genres, from instrumental tracks to vocal pop.
Critical thinking, meticulous word crafting and a lyrical sensibility underscore editorial, advertorial, advertisements and social content.
Identities built from scratch or refined for print and web, including logo design, icons, business cards, letterhead and collateral.
Management of brand consistency across marketing platforms, website maintenance, DNS hosting, social media
service, branded apparel and gear.
HEROUX & COMPANY, LLP
Heroux & Company, LLP was spending big bucks on printers and not much on designers when we signed on as brand manager. The artist and the accountant saw eye to eye after taking their brand to the next level and yielding a return on their marketing dollar!
CLIENT HEROUX & COMPANY, LLP
CATEGORY BRAND MAKEOVER & MANAGEMENT, WEBSITE
DATE CONTRACTED SINCE 2009
LIGHTHOUSE FOUNDATION OF WAKE COUNTY
When the Lighthouse Foundation of Wake County, providing relief to medically under-insured, tied its brand to Heroux & Company, LLC, an accounting firm fostering a culture of social responsibility, we came on board with a congruous logo design converging upon the circle which reflects the two entities' synergistic yet individual identities.
CLIENT LIGHTHOUSE FOUNDATION OF WAKE COUNTY
CATEGORY BRAND DEVELOPMENT & MANAGEMENT, WEBSITE, EVENTS MARKETING
DATE BRAND ESTABLISHED 2011
David Luhrssen, author, critic, historian, speaker is the original founder and entertainment editor of the Shepherd Express, Wisconsin's largest alternative news and entertainment weekly. His books on film, music and other aspects of culture address the ways ideas shape reality and how the past shapes the present. We created his digital personal to articulate his vision and connect to his audience world wide.
CLIENT DAVID LUHRSSEN
CATEGORY BRAND DEVELOPMENT, WEBSITE
DATE BRAND ESTABLISHED 2009
Vincent Gaudes, an architectural and spatial designer based in Los Angeles needed a logo befitting a renaissance artist. After clocking in a boat load of production hours executing his abandoned concepts, I decided to take a crack at the design myself.
Virtually eliminating the agonizing process of deliberating over color, I borrowed his coveted “South Beach” swatches and presented him with the printer ready business cards file. Looks like I nailed it!
JEWELRY DESIGN & BRAND DEVELOPMENT
"Lighting the dark consciousness of fertile imaginations." ~ Maximum Ink
I Am 1997, 2000
Songs & vocals by Lora Nigro
Kevin Rutkowski ~ guitars, mandolin, vocal
Rob McWilliam ~ stick & standup bass, keyboards, piano, bagpipes
Jeff Gaudes ~ drums, percussion
Peter Buffett ~ samples
Genesis composed by Rob McWilliam
Produced by Vincent Gaudes with Peter Buffett
Mastered by Bob Ludwig, Gateway Mastering, Portland, MA
Received ~ WAMI (Wisconsin Area Music Industry) Awards, 2000 & 2001
THATS NOT WHAT I HEARD
"The chiming choruses of U2, the percolating electronica of Peter Gabriel, even an unconscious reverberation of the Dylan" ~ David Luhrsen, Entertaiment Editor and critic, Shepherd Express
That’s Not What I Heard 2004
Songs & vocals by Lora Nigro
Kevin Rutkowski ~ guitars, vocal
Rob McWilliam ~ stick & standup bass, keyboards, pipe organ
Produced & mixed with Peter Buffett
Mixed by Randy Bobo, Independent Studios, MKE
Mastered by Trevor Sadler, Mastermind productions, Milwaukee, WI
"Will you take care of me throughout eternity? Are you a trinity or in me? Just semantics, merely politics, another heretic? I just want to know..." ~ lyric excerpt
Knowledge video 2009
Filmed at Biola University, LA
Directed by Nick Kane
Edited at Independent Studios, Milwaukee, WI
Song & vocal by Lora Nigro
Kevin Rutkowski ~ guitars
Rob McWilliam ~ Chapman Stick
Peter Buffett ~ drum samples and mix
Produced by Sometimes Y with Peter Buffett
Laughing with Bill Maher
Global Cuisine, Local Sources
La Merenda serves small-plate dishes
with an international flair
LOBBYING THROUGH MUSIC
U2 wants to change the world
© 2014, 11th Story LLC